Key Steps in Developing a Social Media Strategy

For many companies, social networking has become a must-have tool. But, are these businesses utilizing social media to its greatest potential? Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually never was. Despite this, many companies do not appear to have a defined social media …

TikTok Allows 10-Minute Videos Now: The New TikTok Update

TikTok announced this month that it’s updating the maximum length of videos on its platform from three minutes to ten. Sophia Cohen, Head of Influencer Marketing at Moburst, discusses some of the recent changes made to the TikTok platform.  What Is the Big TikTok Update? The update is a big deal because TikTok has always …

Benefits of Pinterest for Business in the 2022

With over 400 million active users and growth steadily increasing by 37% year-over-year, Pinterest provides incredible opportunities to grow your business by showcasing your brand to potential new customers, increasing traffic to your website, and highlighting products to drive sales. Pinterest is unique from other platforms like Instagram and Facebook in that it is more …

How to Choose the Perfect Social Media Agency

To those who are new to the sector, exploring the social media agency landscape can seem daunting to say the least.  Google ‘best social media agencies’ and you are given around 4,130,000,000 results to sift through – don’t bother checking out those agencies that rank on the first page of your Google search either, just …

Here’s Why You Should Be Using Instagram Reels

The Reels function on Instagram has opened up a brand new opportunity for businesses using the social media platform. Instagram Reels are videos that can be up to 60 seconds long and can be found on an account’s profile page, as well as on a platform-wide base under the Reels tab at the bottom of …

Top Twitter Marketing Agencies in 2022

Twitter marketing services help businesses stand out in the crowd. A marketing agency for Twitter advertising can create the best social media strategy for your brand.  According to research, The monthly number of active Twitter users is 353 million. Twitter users are 120% more inclined to send direct messages to brands. 57% of users report …

TikTok for Business 101: How to Use TikTok for Marketing

In under five years, TikTok has grown to become a powerful marketing tool for brands, revolutionizing the way consumers receive media. With its initial 15 seconds-video limit, to then 60-seconds, and now 3 minutes, TikTok has laid the foundation for the trend of short-form video content production. So much so, that even distinguished social media …

Organic Social Media vs Paid: Key Differences

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals. To make sure you get the most out of the …

Instagram Trends You Need to Know in 2022

Since its launch in 2010, Instagram has grown from a humble photo-sharing app to an essential tool for business growth and digital marketing. With over one billion people using Instagram each month, utilizing Instagram’s reach for business is an essential strategy for success. However, the continuously evolving nature of social media and its fast-paced trends …

Best Social Media Analytics Tools for eCommerce Industry

The best social media analytics tools for eCommerce assist businesses in collecting and interpreting data from social media platforms. These tools are fundamental and play a significant role in eCommerce marketing.   eCommerce has witnessed a dramatic increase, with revenue estimated to pass $599.2 billion by 2024. With the major growth in the eCommerce industry, reaching …

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